Buildable Intensity: Layer from a sheer, barely-there wash all the way to bold, dramatic depth.
All-Day Wear: Stays put without creasing, fading, or settling into fine lines.
Multipurpose Formula: Doubles as eyeshadow, eyeliner (when wet), brow filler, or facial contour.
Skin-Loving Minerals: Breathable, pure pigment that lets skin breathe while delivering rich, true-to-pan color.
Seamless Blending: Diffuses beautifully for natural definition or a seamlessly smoked-out finish.
Lid Color: Use a flat shader brush to press shadow onto the lid. Layer to build intensity.
Definition: Sweep a fluffy blending brush through the crease in windshield-wiper motions for soft depth.
Eyeliner: Dampen an angled brush, press into shadow, then draw along the lash line for precise definition.
Brow Fill: Use a small angled brush to fill sparse areas with natural, hair-like strokes.
Contour: Buff deeper matte shades along the hollows of the cheeks with a tapered blending brush.
Beauty Tip: Layer deeper matte shades in the outer corner and crease to sculpt dimension, then soften edges with a light neutral matte for a seamlessly professional finish. Always apply over an eye primer to maximize vibrancy and longevity.
Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, 77491, 77492, 77499). May Contain (+/-): Zinc Oxide (CI 77947), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Sericite (CI 77019), Kaolin, Oryza Sativa (Rice Starch), Camellia Sinensis (Green Tea Extract), Ascorbic Acid (Vitamin C).
Hero Ingredients:
Pure Mineral Pigments (Mica, Iron Oxides): finely milled, skin-safe colorants that deliver rich, true color without synthetic dyes or fillers.
Green Tea Extract (Camellia Sinensis): soothes the delicate skin of the eyelid while you wear.
Kaolin: helps the formula blend smoothly and stay crease-free throughout the day.
We’re here to guide you, from finding your shade to understanding how to use each product.
Paraben-Free · Sulfate-Free · Phthalate-Free · Talc-Free · Bismuth-Free · Gluten-Free · Fragrance-Free · Cruelty-Free
Editor's Pick
Mineral Powder – Matte Eyeshadow
by
Mahya
SKU: 70002
Regular price
- Unit price
- / per
5.0
(5)
A velvety-soft loose mineral eyeshadow made with breathable, clean beauty ingredients for smooth, crease-resistant color that blends cleanly. Lightweight yet richly pigmented, it delivers buildable intensity with a velvet-matte finish that never looks heavy, dry, or chalky.
How will you use it:
Eyeshadow
Finish:
Matte
Choose your shade
32 shades
Travel / 1g
Medium Dark Brown
Travel / 1g
Quantity selected exceeds current stock
Shipping calculated at checkout.
Adding product to your cart
Buildable Intensity: Layer from a sheer, barely-there wash all the way to bold, dramatic depth.
All-Day Wear: Stays put without creasing, fading, or settling into fine lines.
Multipurpose Formula: Doubles as eyeshadow, eyeliner (when wet), brow filler, or facial contour.
Skin-Loving Minerals: Breathable, pure pigment that lets skin breathe while delivering rich, true-to-pan color.
Seamless Blending: Diffuses beautifully for natural definition or a seamlessly smoked-out finish.
Lid Color: Use a flat shader brush to press shadow onto the lid. Layer to build intensity.
Definition: Sweep a fluffy blending brush through the crease in windshield-wiper motions for soft depth.
Eyeliner: Dampen an angled brush, press into shadow, then draw along the lash line for precise definition.
Brow Fill: Use a small angled brush to fill sparse areas with natural, hair-like strokes.
Contour: Buff deeper matte shades along the hollows of the cheeks with a tapered blending brush.
Beauty Tip: Layer deeper matte shades in the outer corner and crease to sculpt dimension, then soften edges with a light neutral matte for a seamlessly professional finish. Always apply over an eye primer to maximize vibrancy and longevity.
Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, 77491, 77492, 77499). May Contain (+/-): Zinc Oxide (CI 77947), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Sericite (CI 77019), Kaolin, Oryza Sativa (Rice Starch), Camellia Sinensis (Green Tea Extract), Ascorbic Acid (Vitamin C).
Hero Ingredients:
Pure Mineral Pigments (Mica, Iron Oxides): finely milled, skin-safe colorants that deliver rich, true color without synthetic dyes or fillers.
Green Tea Extract (Camellia Sinensis): soothes the delicate skin of the eyelid while you wear.
Kaolin: helps the formula blend smoothly and stay crease-free throughout the day.
We’re here to guide you, from finding your shade to understanding how to use each product.
Paraben-Free · Sulfate-Free · Phthalate-Free · Talc-Free · Bismuth-Free · Gluten-Free · Fragrance-Free · Cruelty-Free
- 5 stars: 5 (100%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
R
Rebecca C. As I've gotten older, I've had to ditch shimmers for mattes, but many matte shadows look too dry. This product is a wonderful exception. It is incredibly soft, creamy, and doesn't settle into fine lines or wrinkles at all. It gives a very elegant, youthful frame to the eyes.
A
Amanda R. I love that this matte formula doesn't accentuate the texture of my eyelids. It gives a completely smooth, velvety finish that hides imperfections instead of showing them off. The colors are rich and build up beautifully without looking muddy.
V
Vanessa J. This has quickly become my go-to eyeshadow for my morning routine. The formula is beautifully finely milled and creates a very sophisticated, soft-focus matte finish. It doesn’t feel heavy on the eyelids and layers beautifully with other products. Highly recommend!
C
Courtney V. Finding a matte shadow that doesn't crease or fade by lunchtime is hard, but this one completely delivers. I wear it to the office and it looks just as fresh when I get home. There is barely any fallout when you dip your brush in, which I love. Truly high-end quality!
J
Jordan R. I am so obsessed with this matte eyeshadow. Usually, matte shadows can be super chalky or patchy, but this formula feels like silk. It blends out so effortlessly in the crease and the color payoff is gorgeous with just one swipe. Perfect for a quick everyday look or a dramatic smoky eye.
Mineral color, softened by nature.
Our loose mineral powder foundation gives your skin exactly what it needs. Breathable coverage, a natural finish, and ingredients that are actually good for you. Finding your perfect shade takes less than two minutes.
